Delivering brand identity through great design, advertising and marketing; all in the one house
Rebranding is an exciting time and can deliver enormous momentum to a hardworking business and all its stakeholders.
Of course for a new business (or product) great branding provides an essential springboard from which to launch.
We can create an identity for your brand that reflects the unique nature, positioning and personality of your business.
Branding that will distinguish you from your competitive environment, accurately represent the products or services that you offer, and most importantly, be appropriate, noticeable, and engaging.
We are great believers in the importance of strap or tag lines and the value that they can add to your identity.
And, of course, we can help implement the new or improved branding across all aspects of your business, both internal and external, to ensure a consistency of voice and message is achieved.
We design engaging, functional websites as a centrepiece to all your marketing activity. All our websites are unique and designed with your business needs and personality in mind.
As most marketing activity is about leading potential customers to your business, a website that is professional and informative or one which can sell your products via e-commerce is mandatory.
We’ll refresh your old one or create your first. Importantly, they are search engine optimised for the best Google ranking and responsive over mobile, tablet and desktops.
In today’s market, you cannot afford not to have a great website.
We will find a compelling truth about your brand or product then present it in a distinctive way to your target audience.
Our goal is to produce advertising that builds your brand, sells your products or services, changes a perception or demands a response.
Regardless of the objective, developing effective advertising requires a combination of intelligence and creativity.
Firstly it’s important to understand the needs and wants of your consumer and discover an insight into their behaviour or attitude. Then we’ll create compelling, single-minded propositions and present them in a fresh, distinctive manner – all ingredients to successful advertising.
With so much money wasted on ill-conceived and misdirected advertising the experienced team at Brand House Co will help you to successfully drive your business with a well-conceived and crafted creative approach.
Having studied, trained and then worked on the marketing plans of so many of Australia’s leading companies and their brand portfolios, Brand House Co understands the disciplined processes involved in developing marketing plans and calendars which get results.
Developing a mission statement, setting objectives, analysing the marketplace, strengths and weaknesses and competitive environment is the first step.
Setting objectives, forecasting outcomes, creating strategies, budgeting, developing action plans and calendars, examining results is the next.
Wherever you are in the creation of your strategic planning process Brand House Co can lend their experience to the process of producing a thoughtful and carefully constructed marketing plan.
We believe in the power of great design. Good design triggers a desired response. Design which is well crafted should reflect the unique and distinctive identity and personality of your business.
One of the most important aspect of clever design is that it matches your brand personality and category and has a sense of place according to where your business operates. The all too prolific homogenized style branding is a result of quick, cheap, off-the-shelf, off-shore designs produced by people who have no relationship with you or your business. It will leave your brand or product to become lost in the masses.
Using an experienced designer who understands your brand as well has trained creative design skills will impart the professional look your brand requires and give your company brand identity consistency.
Whether we are designing a logo, a website, marketing campaign, advertising or packaging – Brand House Co will always aim to create great design which delivers results.
A well-styled photograph can make a great picture even better. A great stylist knows how to craft an image so that the outcome looks effortless and natural.
A stylist will work with the photographer to create the perfect look for your business which can make all the difference to the message you want to covey.
If we’re designing your website, you’ll have our expereinced stylist to help make sure all your images are the best they can be.
what we bring
While so much has changed in the media landscape, the approach to CREATING & BUILDING BRANDS has not. We provide a strong brand platform for your business.
With over forty years combined experience in advertising, marketing, design, fine art, publishing and styling we bring an unparalleled wealth of EXPERIENCE to the communications of your business, its products, services and benefits.
At Brand House Co you will only ever deal with the partners, ALAN & BRONWYN WOOD. You won’t be passed down to junior, inexperienced managers or creatives; your business will always be resourced by the best strategic and creative resource.
Recent studies confirm that a combination of digital and traditional media strategies is the most effective and BALANCED approach to sending out brand and sales-driving messages. With Brand House Co we have it all covered.