Brand House Co is a boutique communications agency in South East Queensland with a focus on branding
Our knowledge of brand building comes from decades of commercial EXPERIENCE on big brands and small, old brands and new, local, national and global brands. We can help your brand too.
Based in the the beautiful Sunshine Coast Hinterland, we offer brand and logo design, website DESIGN & CONSTRUCTION, as well as marketing and advertising services. We can also help with research and copy writing as well as photographic styling.
With extensive communications experience in Sydney and regional Australia, founders and directors of Brand House Co, Alan and Bronwyn Wood, look forward to being able to share their experience and creativity with you.
At nineteen years of age I deferred from my torturous Science Degree and tumbled into the Advertising industry. For the next five years I worked for a medium sized fashion and retail agency which morphed into the retail arm of a highly respected US agency called Leo Burnett. I started as a despatch boy delivering dubs to radio and TV stations, gathering props for photographic shoots, emptying cigarette laden ash trays and garbage bins, and picking up drunken directors from fancy restaurants on a Friday afternoon. I then worked in the dark room, the art studio, the production department and as a copy writer.
I loved every minute of it, except maybe those ash trays!
JWT & SAATCHIS
With my trade in the craft of making advertising complete I accepted a position at the then “University of Advertising”, London based J Walter Thompson. Starting as the Production Manager I was quickly moved into Account Management working on Benson and Hedges, when it was still OK to work on tobacco, and then Kellogg (new product development) and Unilever (haircare, fragrances, oral hygene). JWT sponsored me through a marketing course at the NSW University School of Business and sent me to the Philippines to study their proprietary strategic planning model.
The agency and these giants of packaged goods marketing taught me a great deal about market research and the ‘science’ of developing marketing and advertising strategy.
After five fantastic years at JWT arrived at creative power-house Saatchi & Saatchi where we produced six infamous ‘which bank’ television commercials for Australia’s best advertised brand, The Commonwealth Bank. I also worked on The Australian Pork Corporation’s ‘get some pork on your fork’ campaign.
I was then employed by my favourite agency brand, DDB Sydney as Account Director to work on Tip Top Bakeries. In what was to become a career defining moment I was asked to rescue a failing new business pitch to the Keating Government for the introduction of the Superannuation Guarantee, in what was to be the largest Commonwealth Government Public Information Campaign ever undertaken. Not only were we were successful against 10 of Australia’s best agencies, but this massive campaign was then implemented successfully by all qualitative and quantitative performance criteria.
Three years later the Account was put again to compulsory tender and we were successful again, and I was promoted to Group Account Director in charge of McDonalds Family Restaurants Australia. Controlling $65million dollars and over 60 staff we did everything for electronic and print media to the place mats and menu boards in the restaurants.
This was a massive job for a guy just 30 years of age. Moreover, the output from my team was extraordinary and the creativity of our advertising world class.
I really believe that this great Agency taught me how to be a winner. I worked with so many extraordinarily talented and intelligent people in a great culture.
I then joined McCann Ericksson Sydney to manage The Coca Cola South Pacific advertising business. Not long after I was made Client Services Director – the manager of the managers and invited to join the Board or Agency Management Team.
We had an amazing client list including Coke, Nestle, Unilever, Johnson & Johnson, The Boots Company, Cathay Pacific, Reckitt & Coleman and many more. I then took on the added responsibility of New Business Director and for two consecutive years we were the second most successful agency in Australia.
During this time we won two huge highly competitive Commonwealth Government tenders, the first for the initial Telstra Share Offer, and the second for the highly controversial Howard Costello Government’s ‘not a new tax, a new tax system’ GST pre-election public information campaign. Contingent on our winning these appointments was my personal management of their implementation, which I loved. We also won Rebel Sport, Diet Coke, and assignments from Bacardi, Unilever J & J and Nestle.
Eventually the Chief Executives position became available and I was advised by our Asia Pacific Regional Director that I was his recommendation for the role. The fact that I was not appointed because I was unknown in New York made me realise there was other options on the table – heading north!
BRAND HOUSE CO
My wife and I, having had our first child, decided to open a new chapter in our lives and relocated initially to the Sunshine Coast Hinterland, then to our mixed farming business in Kilkivan, SE Queensland fulfilling a dream that I had held since holidaying with my border mates at school.
The full circle has now been completed, albeit in a very different way. Now I no longer sell cancer, obesity, diabeties and taxes. We are fortunate to service clients at Brand House Co with genuine, quality regional businesses who have similar ideals and goals to us.
The satisfaction of who we deal with and the work we produce today far outweighs those stressful years in the city.
I love design and the challenge of helping people present their business in the best possible way. I believe that great design comes from a true understanding of the subject. Ever since I was a young girl I have always known that drawing and creating was ‘my thing’ – there was never any other consideration. As a child my father would ask me to hand label everything in his office. I took such pride in the drawing of beautiful type, a lost art these days. Little did I know it was the beginning of a love of fonts which continues to today.
FINE ART OR GRAPHIC DESIGN
After finishing my Higher School Certificate I studied Fine Art at Sydney College of the Arts until I realised that a ‘career’ as a painter was not necessarily going to be financially rewarding. In a desire to combine my love for art with some semblance of a lasting career I diverted studies and completed a Diploma in Graphic Design while landing a Cadetship on one of Australia’s and Kerry Packer’s most successful women’s publications, The Australian Women’s Weekly.
I have vivid memories of the wrath of Ita – she made it abundantly clear that I had to earn my stripes if I wanted to last on a such a presigious publication.
NATIONAL MAGS THEN LONDON CALLING
I moved through the ranks to Senior Designer and in-house illustrator at Australian House & Garden Magazine at Australian Consolidated Press until the lure of travelling Europe became too strong.
A year as a Freelance Designer on some of London’s most stylish and glossy magazines allowed me to travel in my spare time to all the ancient and celebrated places that jumped from my text books as an art student. Upon returning to Sydney I became Art Director, then stepped up to Editor of Lifestyle and Country Looks Magazines at Federal Publishing Company, 2 competitively circulating National magazines. As a young woman in my 20s in a position of such responsibility, I quickly learned how to manage people, budgets, magazine content, photographic shoots…and overbearing bosses.
The desire to start a family called and I resigned to pursue freelance writing and styling for magazines including Australian Country Style magazine.
At the same time I indulged my love of painting after many years without a brush in my hand.
LIFE OF AN OLIVE FARMER
Our migration north to Queensland with our first child in early 2001 is a move we have not regretted for a day. In our 15 years in South East Qld Alan and I have run several successful regional businesses, where I have designed and produced all the graphic and marketing material and Alan has successfully applied his marketing skills to promoting them.
Becoming farmers – running a sheep, cattle and olive farm and all that goes with it for over ten years, has made a lasting impact on both of us. It has challenged us in ways we never would have thought. It has given us a different perspective on many things but importantly enlightened us on the struggles which rural and regional businesses face and taught us many great lessons. We’ve experienced rural living, small communities, watching our children grow up chasing cattle on their ponies. But is also revealed a different kind of stress to that of our friends back in Sydney – droughts, floods, livestock deaths, plummeting cattle prices… and tighter purse strings.
However the beauty of the country and the contrast of each season has become integral to who I am as a designer.
I am inspired and appricative every day by the beauty of our rural surroundings.
BRAND HOUSE CO
During our years on the farm we felt we never left the businesses we knew so well – that of designing, marketing and advertising. As well as designing and martketing our own olive business we continued to consult on private enterprise rural businesses as well as regional council work.
Having sold our olive and cattle property in 2015 I now concentrate on the graphic work I love so much; producing logos, designing websites, packaging and marketing material and styling photographic shoots. Meanwhile Alan is the strategic brains with all the ‘big brand’ experience.
We live on private acreage in the beautiful Sunshine Coast Hinterland with our three daughters, dogs, cats and horses – my thoroughbred gelding being my escape from the office and the desktop.
I find inspiration daily from the stunning country vistas and mountain peaks outside the window of our 100 year-old Queenslander and the funky cafes and vintage shops in our local hinterland town.
There is always something to inspire if you only look.
It is a rare thing to hit the bull’s eye with the first arrow, a feat I accomplished when you agreed to design my web site. The outcome – truly magnificent. A beautifully designed site which has received many involuntary rave comments. Would I recommend your services to others? Yes, and yes again, and have already done so. Thank you.
William Davies | Author | view work
We wanted a local company to renew our out-dated website; we needed someone who could work face to face with us and possess a keen eye for detail. We found exactly that in Brand House Co.
Thank you, we couldn’t be more proud of our new website. We asked. You delivered!
Samm Davey | In House Monograms | view work
Kenilworth Dairies are the proud owners of a fantastic website, logo, and beautifully styled photos, all made possible by the professionalism and dynamic team at Brand House Co. Alan and Bronwyn Wood are unstoppable in their level of creativity through design, styling and narration.
They are truly amazing to work with and have delivered much more than we could have imagined.
Donna Dodson | Marketing | Kenilworth Dairies | view work
It was time for our business to morph into it’s next stage. That meant a new look, a new online home and finding people with the skills to make it happen.
The knowledge, expertise and attention to detail provided by the Brand House Co team is absolutely first rate.
We’re so pleased with our re-branded image and re-launched website and highly recommend you chat with these people.
Karen Jarling | CGL Beef | view work