Brand House Co is a boutique marketing and graphic design agency on the Sunshine Coast.
We come with decades of commercial experience in Sydney and regional Australia on big brands and small, old brands and new, local, national and global brands. We know we can help your brand too.
Founders and directors of Brand House Co, Alan and Bronwyn Wood, look forward to being able to share their experience and creativity with you. Our services include
brand & logo design
website design & construction
research & copy writing
At nineteen years of age Alan tumbled into the Advertising industry. With Leo Burnett he went quickly from despatch boy to dark room to art studio to production department to copy writer. With his trade in the craft of making advertising complete he became Account Manager at J Walter Thompson working on Benson & Hendges, Kellogg and Unilever. Studying Marketing at NSW University School of Business and Strategic Planning in the Philippines he was able to fine-tune his skills and the ‘science’ of developing marketing and advertising strategy.
MORE OF THE BIG BRANDS
He then moved to the ad powerhouse Saatchi & Saatchi and produced six infamous ‘Which Bank’ television commercials for The Commonwealth Bank alongside working on the Australian Pork Corporation’s ‘Get some Pork on your Fork’ campaign. Alan was then employed by DDB Sydney as Account Director to work on Tip Top Bakeries and introduced the largest Commonwealth Government Public Information Campaign ever undertaken, the Superannuation Guarantee. This massive campaign was then implemented successfully by all qualitative and quantitative performance criteria.
“The full circle has now been completed. I no longer sell cancer, obesity, diabeties and taxes. We service clients which are genuine, quality regional businesses who have similar ideals and goals”.
MCDONALDS AND COCA COLA
Promoted to Group Account Director in charge of McDonalds Family Restaurants Australia and controlling $65million dollars and over 60 staff was next, a massive job for a guy just 30 years of age. The output from his team was extraordinary and the creativity of advertising world class. It was the many extraordinarily talented and intelligent people in a great culture that which cemented the concept of what Alan aimed to create today in his own agency.
He then joined McCann Ericksson Sydney to manage The Coca Cola South Pacific advertising business and not long after was made Client Services Director and invited to join the Board or Agency Management Team. Their client list included Coke, Nestle, Unilever, Johnson & Johnson, The Boots Company, Cathay Pacific, Reckitt & Coleman and many more. He took on the added responsibility of New Business Director and for two consecutive years was the second most successful agency in Australia.
THE FEDERAL GOVERNMENT
During that time, he won two huge highly competitive Commonwealth Government tenders, the initial Telstra Share Offer, and the highly controversial Howard Costello Government’s ‘Not a new tax, a new tax system’ GST pre-election public information campaign. He also won countless other large brand assignments including Rebel Sport, Diet Coke, Bacardi, Unilever J & J and Nestle.
Having had his first child, Alan and wife, Bronwyn, decided to open a new chapter in their lives and relocated initially to the Sunshine Coast Hinterland, then to a mixed farming business about 100km west of the coast, fulfilling a (soemwhat romantic) dream he had held since holidaying with his border mates at school. While this was a fortifying time, relocation back to the Sunshine Coast after twelve years and starting his own boutique agency, Brand House Co, has allowed Alan to bring his wealth of experience to a smaller, local market.
The full circle has now been completed. Now Alan no longer sells cancer, obesity, diabeties and taxes. Brand House Co services clients which are genuine, quality regional businesses who have similar ideals and goals.
Bronwyn believes that great design comes from a true understanding of the subject. Ever since she was a young girl she always knew that drawing and creating was her ‘thing’; taking pride in creating beautiful type for her father’s business in school holidays, a lost art these days and the beginning of a love of fonts which continues to today.
Accepted into the elite Sydney College of the Arts after finishing her HSC, Bronwyn quickly realised that a career as a painter was not necessarily going to be financially rewarding. In a desire to combine her love for art with a lasting career she diverted studies and completed a Diploma in Graphic Design while landing a cadetship on one of Australia’s most successful women’s publications, The Australian Women’s Weekly.
SENIOR DESIGNER THEN EDITOR OF NATIONAL MAGAZINES
Bronwyn moved through the ranks to become Senior Designer and In-house Illustrator at Australian House & Garden Magazine at Australian Consolidated Press then took off for Europe travelling and working as a Freelance Designer on some of London’s most stylish and glossy magazines.
Upon returning to Sydney she became Art Director, then stepped into the Editor’s shoes of Lifestyle and Country Looks Magazines at Federal Publishing Company, which were two competitively circulating National magazines. As a young woman in her 20s in a position of such responsibility, she quickly learned how to manage people, budgets, magazine content, photographic shoots…and strict bosses.
“I am appreciative every day of the beauty of my rural surroundings. There is always something to inspire if you only look”.
FITTING IN A FAMILY
While starting a family, she pursued freelance writing and styling for magazines including Australian Country Style magazine and at the same time indulged her love of painting.
Their migration north to Queensland with their first child in early 2001 is a move they have not regretted. Bronwyn and Alan have run several successful regional businesses where Bronwyn has designed and produced all the graphic material and Alan has applied his marketing skills.
Becoming farmers – running a sheep, cattle and olive farm for over ten years has made a lasting impact on them both. It has given them a different perspective on many things but importantly enlightened them on the struggles which rural and regional businesses face. It revealed the stresses that go with ravaging droughts, destructive floods, livestock deaths and crop challenges, so different to what they had grown up with in the city.
BRAND HOUSE CO
And it seems everything which has gone before has led her to establishing Brand House Co with her husband, Alan. Bronwyn is the Creative Partner, taking on everything from website design and construction to designing logos, labels, signage and styling photographic shoots.
The beauty of the country and the contrast each season brings, lush rolling hills or landscape ravaged by drought, her surroundings have shaped who Bronwyn is as a designer.
“There is always something to inspire if you only look”.