Gympie Music Muster

With more than 100 artists, performing in 5 venues, The Gympie Music Muster is Australia’s original camping and music experience and occurs every August over four days. Staged deep within the natural surrounds of the Amamoor State Forest, The Muster showcases a mix of country, roots, blues, folk and rock music as well as workshops, bush poets, kid’s club and more.

However, with an outdated logo and tired image, in 2020 Brand House Co was enlisted to give the ‘Muster’ a new brand face which would re-engage existing muster-devotees as well as attract new.

The Gympie Music Muster is unique because of its heritage as Australia’s foremost camping and music festival – in particular the natural surrounds of its location within a State Forest. We experimented with various graphic applications of a forest incorporated with a classic music element, the guitar, with the final logo ‘guitar-forest’ icon offering strong associations between music and location. We developed a tag-line ‘the festival in the forest’ to reinforce this positioning.

The branding was then applied across all digital platforms and print media reiterating the forest theme as the new strong ‘Muster’ identity.