BRAND HOUSE CO PROJECTS
Strong Stable Seat
Equestrian and health and fitness coach, Mel Macauley, is the powerhouse behind Strong Stable Seat, a fitness training program specially designed for horse riders. SSS offers online rider workouts, postural assessments and clinics where riders learn to get the best from their horses by making changes in their own body.
We were asked to help with the Strong Stable Seat branding so devised a graphic for the new logo focussing on the rider ‘seat’. The use of soft flowing lines echoes the flow and balance element of the rider workouts and a strong, bold font speaks to the strength aspect. After becoming a pupil to the fitness program ourselves we came to fully understand the essence of the products and what they can achieve. Thus our tag-line ‘Improve your Riding & Transform your Horse’ speaks succinctly to the outcomes.
We arranged a photographic shoot to put together all images necessary for marketing and website and worked closely with Leeroy Todd Photo & Film to create a 90 second video.
We then followed the branding across all aspects of the Strong Stable Seat business through social media, merchandise and design of the SSS website. We worked in conjunction with Turing Design, who implemented the website functionality as a complete online rider hub where members can access all videos, lessons and much more.