BRAND HOUSE CO PROJECTS
Piggy In The Middle
Piggy in the Middle is a partnership between cousins and sixth generation farmers Dean and Mason Mayne and their families. They are passionate about their land and their livestock and utilise regenerative farming practices to produce great tasting, chemical free, pork, lamb, chicken and eggs.
The Maynes commissioned Brand House Co back in 2015 when they moved to their new properties in Kilkivan SE Qld. We devised the catchy name for their brand – Piggy In The Middle – as well a logo and accompanying marketing material for their outdoor signage, stickers, brochure and Facebook marketing.
As the business has grown and over time they saw the need to update their website to one which was more professional (their original site had been created by a friend) to enable customers to find out more about their farms and become subscribers to their produce. They approached us again in 2019 to help them achieve this. Thus we created a gorgeous new e-commerce site using Kate Mayne’s superb photography showcasing many beautiful images of their farms and animals. It also describes their farming practices and importantly, has a subscription page so the public can become short or long term buyers of their produce, allowing them to keep track of their customer base and is integrated their new accounting system.
As well as a new website, Brand House Co evolved and simplified their original logo utilising the ‘piggy’ as the main graphic – as pork farming is their primary product – and of course is central to the name of the company. We designed a totally unique font for the word ‘piggy’ in pudgy lettering to fully capture the idea of ‘piggy-ness’. Piggy In The Middle’s new image and website was launched mid 2019.