BRAND HOUSE CO FOLIO
Impact Labels is a state of the art, Australian owned and operated, label printing company which utilises high speed flexographic presses and hi-tech supporting equipment. They produce a wide range of quality label printing and packaging options for the fresh food, beverage, retail, chemical and personal products industries.
With the fastest narrow web press in Australia, the first to implement food compliant inks and their ink and paper wastage at half the industry standard, Impact Labels demonstrate a commitment to always investing in the latest technology to deliver a competitive advantage.
Brand House Co were commissioned by owners Byron and Samantha Hudghton to create a website for Impact Labels that accurately reflected the superior quality of their product, as delivered by the state-of-the-art equipment they use along with the dedicated team they employ.
Their comprehensive new website showcases the work that they produce for some of the largest food manufacturers in the country, the comprehensive range of services they offer their clients, as well as the technology they use to make themselves the number one choice for labelling in the country.
Key to our approach was the use of testimonials to deliver the key propositions for each page and/or attribute of their business. The decision to use client testimonials in this way came as a result of the strength of the testimonials their clients supplied, and their absolute relevance to the business to business nature of their industry. So, we decided to let their clients tell you what a great company Impact Labels obviously is.
We worked with Impact Labels’ existing logo in orange and introduced a dark graphite blue as a complimentary colour – extending this colour throughout the site, giving the space a smart and sophisticated feel.
For photography of staff, equipment and their busy factory floor, we employed Leeroy Todd Photography . Leeroy always works effectively with Bronwyn to capture the necessary shots, in the tone and mood relevant to the brand identity being portrayed in the sites we build.
It was important that information was clearly and easily found with clean, easily accessible navigation. And of course, we were careful to write copy which is customer friendly and also responds well to Google search engines. Keywords and phrases identified by our research were leveraged in the copy and back-end ensuring the site is effectively SEO optimized.
We are confident that Impact Labels now has the best website of any printer in Australia, which is fitting, because they are most likely the best label printer in Australia also.
We engaged Brand House Co to redesign our website. They were very professional and a pleasure to deal with. Their whole process was very easy to follow, they understood our needs and the completed website is what we were looking for. Their communication is excellent and even though the project is finished they still assist with questions and any changes we require. I would highly recommend Brand House Co to anyone considering a website redesign.