gympie show

The Gympie Show Society approached us to design new branding and logo for the Gympie Show. For this brief we took into account that the show meant many different things to many people but the overriding factor of the show which everyone enjoys is that of the fireworks. We came up with a logo that is based on the shape of a ribbon and showing the most important icon of the show – the fireworks – on a background of deep blue representing the night sky. This is the ‘parent’ icon and we then developed a ‘family’ of logos in colours complimentary to those on the parent logo which depict the many aspects and sections of the show. These logos are used throughout the marketing and advertising of the show. Everything from cattle to arts & crafts have been represented with their own ‘icon’ but all marry back to the parent fireworks logo. The logo was pared back to the simple words… ‘Gympie Show’ with ‘Celebrating our community’ as a tagline because….that’s what the show is about – a celebration of what the community and surrounds offers.