DESIGNER | STYLIST | EDITOR
I love design and creating and derive much of my inspiration from vintage and nature.
Always to Create
The challenge of helping businesses present themselves in the best possible way via graphic design gets me going. I vehemently believe that great design comes from a true understanding of the subject – not just using the latest ‘hot’ style. Ever since I was a very young girl I have always known that drawing and creating was ‘my thing’ – there was never any other consideration. So I have been fortunate to have had the opportunity to express my creativity in many different ways throughout my career.
Fine Art to Graphic Design
After finishing my Higher School Certificate I studied Fine Art at Sydney College of the Arts until I realised that a ‘career’ as a painter was not necessarily going to be financially rewarding. In a desire to combine my love for art with some semblance of a lasting career I diverted studies and completed a Diploma in Graphic Design while landing a Cadetship on one of Australia’s and Kerry Packer’s most successful women’s publications, The Australian Women’s Weekly.
National Magazines – from Designer to Editor
I moved through the ranks to Senior Designer and in-house illustrator at Australian House & Garden Magazine at Australian Consolidated Press, working under the flamboyant guidance of Ita Buttrose and Maggie Tabberer, until the lure of travelling Europe became too strong.
A year as a Freelance Designer on some of London’s most stylish magazines allowed me to travel in my spare time to all the ancient and celebrated places that jumped from my text books as an art student. Upon returning to Sydney I became Art Director, then stepped up to Editor of Lifestyle and Country Looks Magazines at Federal Publishing Company, 2 competitively circulating National magazines. As a young woman in my 20s in a position of such responsibility, I quickly learned how to manage people, budgets, magazine content, photographic shoots…and overbearing bosses!
The desire to start a family called and I resigned to pursue freelance writing and styling for magazines including Australian Country Style magazine while indulging my love of painting after many years without a brush in my hand.
Life on the land
Our migration north to Queensland with our first child in early 2001 is a move we have not regretted for a day. In our 15 years in South East Qld Alan and I have run several successful regional businesses, where I have designed and produced all the graphic and marketing material and Alan has successfully applied his marketing skills to promoting them.
Becoming farmers – running a sheep, cattle and olive farm and all that goes with it for over ten years, has made a lasting impact on both of us. It has challenged us in ways we never would have thought, it has given us a different perspective many things but importantly enlightened us on the struggles which rural and regional businesses face and taught us many great lessons. We’ve experienced rural living, small communities, watching our children grow up as farm kids – and a different kind of stress to that of our friends back in Sydney – namely droughts, floods, livestock deaths, plummeting cattle prices… and tighter purse strings.
However the beauty of the country and the awesomeness of every season has become integral to who I am as a designer; I am inspired and taken aback every day by the beauty of my rural surroundings.
What the country has taught me
During our years on the farm we felt we never left the businesses we knew so well – that of designing, marketing and advertising. We continued to consult on private enterprise rural businesses as well as regional council work. I now concentrate on the graphic work I love so much; producing logos, designing websites, packaging and marketing material and styling photographic shoots. Meanwhile Alan is the strategic brains with all the ‘big brand’ experience.
We live on private acreage in the beautiful Sunshine Coast Hinterland with our three daughters, dogs, cats and horses. I find inspiration daily from the stunning country vistas and mountain peaks outside the window of our 100 year-old Queenslander – not to mention funky cafes and vintage shops in our local hinterland town.