DESIGNER, STYLIST, EDITOR
I’m passionate about utilising the avenue of design to create captivating images and graphics and in turn help businesses present themselves in the best possible way. The path to my current computer graphics career has taken many twists. After finishing my HSC I studied Fine Art at Sydney College of the Arts until I realised that a ‘career’ as a painter was not necessarily going to be financially rewarding. In a desire to combine my love for art with some semblance of a lasting career I diverted studies to follow the path of a Graphic Designer and was fortunate enough to land a Cadetship on one of Australia’s most loved publications, The Australian Women’s Weekly whilst completing my Diploma of Graphic Design. I moved through the ranks to Senior Designer and in-house illustrator at Australian House & Garden Magazine, also at Australian Consolidated Press, working under the flamboyant guidance of Ita Buttrose…
…and Maggie Tabberer, until the lure of Europe became too strong .
A year as a Freelance Designer on some of London’s most stylish magazines allowed me to travel in my spare time to all the ancient and celebrated places that jumped from my text books as an art student. Upon returning to Sydney I landed a post as Art Director, then stepping up to Editor of Lifestyle and Country Looks Magazines at Federal Publishing Company, 2 competitively circulating National magazines. As a young woman in a position of such responsibility, I quickly learned how to manage people, budgets, magazine content, photographic shoots…and overbearing bosses!
The desire to start a family called and I resigned to pursue freelance writing and styling for magazines including Australian Country Style magazine while indulging my love of painting after many years without a brush in my hand.
Our migration north to Queensland with our first child in early 2001 is a move we have not regretted for a day. In our 15 years in South East Qld Alan and I have run several successful regional businesses, where I have designed and produced all the graphic and marketing material and Alan has successfully applied his marketing skills to promoting them. Becoming farmers – running a sheep, cattle and olive farm and all that goes with it for over ten years, has made a lasting impact on both of us. It has given us a totally different perspective on the struggles that rural and regional businesses face and taught us many great lessons. We’ve experienced rural living, small communities, watching our children grow up as farm kids – and experiencing a different kind of stress to that of our friends back in Sydney – namely droughts, floods, livestock deaths, plummeting cattle prices… and tighter purse strings. However the beauty of the country and the awesomeness of every season has become integral to who I am as a designer; I am inspired and taken aback every day by the beauty of my rural surroundings.
In the past few years we have returned to the businesses we know so well – that of designing and marketing – whilst running our farm. We have consulted on private enterprise rural businesses as well as regional council work. I am now concentrating on the graphic work I love so much; producing logos, designing websites, packaging, marketing material for rural and regional businesses, whilst Alan is the strategic brains.
We now live on private acreage in the beautiful Sunshine Coast Hinterland with our three daughters, dogs, cats and horses – finding inspiration from the stunning vistas, country scenes and mountain peaks outside the window of our 100 year-old Queenslander which we are slowly restoring.